LIVING THE DREAM IN THE FASTEST FAST LANE OF THEM ALL

Welcome to the world of Swiss drag racing giant Urs Erbacher and his crazy international family of nitro-loving, custom bike building drag racers. Team Erbacher competes in three European Championship divisions including the king class, Top Fuel Dragster, the fastest, most powerful and loudest cars on the planet.  In his 8000 horsepower dragster, Urs accelerates from 0 to 160 kilometres per hour (0 to 100mph) in less than one second pulling up to 5G’s, and on a good day he can complete the “quarter mile” (402 meter) race track in less than 4.6 seconds!

KINGS OF NITRO follows Team Erbacher’s bid to become European Champions in all three drag racing divisions and to fulfil Urs’ ultimate ambition to race in the big bucks American NHRA pro league. But drag racing is expensive and back in Switzerland, Urs’ Fat Attack Custom Bikes shop finances the team’s racing dreams.  Here Urs and his fellow racers build some of Europe’s most celebrated custom bikes. Urs does his best to run a tight workshop, but with the distractions of racing, raising sponsorship for the team’s American dream and family pressures, nothing ever goes quite to plan.

Buckle up for an extraordinary year of nitro-fuelled mayhem, comedy and action!
www.kingsofnitro.co.uk

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URS & THE ERBACHER EMPIRE
Swiss giant Urs Erbacher has got nitro in his blood. Ever since he discovered he could fix the appliances in his father’s bakery, he’s been crazy about machines, particularly American cars and bikes. He now heads up a team of devoted, eccentric mechanics and engineers running one of Europe’s top custom bike shops, an import business for unusual America classic cars, a biker bar, and no less than three drag racing teams.

International characters and locations: at each European drag race and bike event, Urs’ three drag racing gladiators face rivals from all over Europe. The Team will also be attending its first major race events in the USA – at the big money professional NHRA league’s season event in Las Vegas.

Urs’ core staff of international employees are very much family.  Several evenings a week and at weekend events, the family swells to 25– most of these staff are unpaid, there for the love of racing and their addiction to nitro! But running a drag team is far from easy: bureaucratic burdens and financial constraints are just the start of it, as Urs has a young family as well as his extended dragster family.

CUSTOM BIKES
Team Erbacher’s never ending addiction to speed takes serious amounts of money. To solve this problem, Urs and his mechanics at Fat Attack Custom Bikes design and build some of the most advanced and unique custom motorcycles in the world. These bikes are all hand crafted in the Erbacher workshop, designed and built specifically to suit each customer.  They use cutting edge technology and unadulterated horsepower.

DRAG RACING
Of all the Erbacher businesses, we’ll be focussed most of all on the world of competitive drag-racing with the fastest and most powerful cars and bikes on earth. This will be Urs’ second year in Top Fuel Dragster – in a car whose engine pumps out over 8000hp, and reach 100mph/ 160kph in under one second!  Financially, European racing is amateur or at best semi-pro – racers build their own cars, find the funds, and strap themselves in – risking bankruptcy, marriages, and their lives in the quest to be the fastest between the lights. Can Urs hold his family together, better his 3rd place in last season’s championship, and the break America as he’s always dreamed?

Team Erbacher & Fat Attack Custom Bikes www.fatattack.ch
KINGS OF NITRO – SERIES & EPISODES

THE SERIES

KINGS OF NITRO is a new documentary for worldwide distribution that follows the adventures of drag racer and European custom motorbike supremo Urs Erbacher and the colourful cast of characters who all live on Planet Erbacher – a fast moving, fun series crammed with both drama and comedy.

THE EPISODES

1 – “LIFE IN THE FAST LANE”

Urs’ dream is to be crowned European Champion this year and take on the big boys in the USA.  But with just a few weeks to go before the first championship race of the season, Urs Erbacher still doesn’t have enough cash to go racing.  So he’s organising an open day at his custom bike shop in Switzerland and inviting along every millionaire biker he knows.

Urs’ entire extended family of mechanics, engineers and racers turn up to entertain the crowds with test rides, burnouts and demonstrations of their dragsters – but the pressure’s really on.  Urs and his uber-salesman Didi need to sell at least three of his 150,000 Euro custom Harleys to get the year off to a good start.

Next, tension runs high as Urs and his team of tattooed nitro-head men and women arrive at the famous Santa Pod drag strip in the UK for what turns out to be a highly explosive pre-season event.

2 – “MONEY MAKES THE WHEELS GO ROUND”

It’s the start of the 2007 drag racing season and already Urs Erbacher is worrying about money.   A massive engine explosion in pre-season has got his year off to the worst possible start.  It’s going to take serious money to get back on track and that means selling a load of custom bikes.

But his youngest mechanic Sascha has other plans; he’s bought a nineteen-eighties sports car and is spending all his time souping it up.  The boss is not pleased, especially when he receives an audacious challenge to his own motor racing skills from his young apprentice.

Plus, Urs delivers a custom bike to a wealthy and successful client at Switzerland’s most stunning top ski resort and tries to cut a deal for the sponsorship to fulfil his ultimate dream to race in America at the end of the season.  Will his dream go up in smoke?

3 – “SERIOUS FUN”

It’s a week of high stress and big laughs at the Fat Attack workshop in the build up to two important drag races. Harley Destroyer Champion and errant mechanic Sascha’s attempt to find his own sponsor backfires, while salesman Didi is stuck in hospital with a recurrence of his serious leg injury.  All this leaves Urs stressed out and running round in circles – what could the team at the bike shop possibly come up with to cheer him up…?

Sascha’s soon off to the Czech Republic for his next Harley Destroyer race. With no top fuel dragsters around, he revels in being the star attraction, but risks taking his eye off the ball.

Back in Arlesheim, a sexy bike photo shoot for a new advertising campaign is just the tonic Urs needs before he heads to round two of the European Championship in Finland.  With Urs’ pro crew chief unable to make the trip from the States, the team will have to prove they can go it alone.

4 – “GROWING PAINS”

Urs Erbacher needs to evolve to make the grade as a professional drag racer.  He starts by raising home support at a huge grass roots racing event in the Swiss Alps. Urs has only one thing on his mind – breaking records.  It’s also the third round of the European Championships in Sweden and a chance to break away from the pack.  But can his team continue the success of the last event in Finland?

Chief custom bike salesman Didi is furious after finding out that Urs used sexy female models to publicise his new bike.  Didi thinks the bike business needs to raise its game and stop using cheap tricks.

Plus, young Harley Destroyer racer Sascha tries his hand at four wheel racing in the street legal hot rod he’s been working on all summer.

5 – “DRIVING AMBITION”

Urs’ season is on the brink – teetering between glory and failure.  This week he begins an ambitious new custom bike project that could take him into the premier league of international custom builders.  And at Hockenheim in Germany Urs has to solve the technical problems on his top fuel dragster, and seal the deal with his potential sponsor for racing in the States.

Urs’ top bike builder Lo has been talking about building their own custom bike frame, based on racing technology, for years – but in a make or break year for the racing team, is now really the time to start on such an ambitious project?

In Germany, in front of a roaring crowd that embrace him as their own, Urs needs the race of his life to keep his driving ambitions on track.

6 – “NEVER GIVE UP”

It’s the European drag racing finals at Santa Pod in England and crunch time for Urs Erbacher. His American dream is so close he can smell it, but screw up in Santa Pod and it could all be over. Last month, his European record was snatched by Andy Carter, and rival Lex Joon took what looks like an unassailable lead in the European Championship. But Urs never gives up.

Meanwhile, Didi, the chief salesman at Fat Attack Bikes is also having a tough week.  He’s off to the biggest custom bike event in Europe, but he doesn’t have a star bike to enter in the prestigious best in show competition. With most of the team off racing at Santa Pod, Didi’s going to need all his cunning to get out of this mess.

Can Urs and Didi get their acts together in the craziest week of the year – and will Urs and the top fuel team pull off a miraculous last minute bid for glory?

7 – “VIVA LAS VEGAS”

It’s the moment that Urs has dreamed of all his life.  He’s taking on the fastest race cars in the world – the top fuel dragsters of the American professional league. His sponsor has come through and the dragster has been shipped out at vast expense to compete in this glitzy Las Vegas event. Urs’ goal is simple – he can’t expect to win, but what he needs is maximum impact.  This is his chance to get noticed – in front of a crowd of 100,000 fans and potential new sponsors – and to get financed to go pro next year.

Just racing here is a result for the team.  And they’re determined to prove they’ve got what it takes to be competitive, and have fun while they’re at it!   Its David and Goliath time!

8 – “DREAM MACHINE”

Team Erbacher unveil the new custom bike they’ve been planning all series. After achieving his dreams on the track, Urs is back at Fat Attack, and he has just one goal: to build a revolutionary custom bike with sports bike performance, and pit it against Europe’s number one bike builder in a biker build off.  Urs has always dreamt big, but this time he’s taken on Marcus Walz – possibly the only man in Europe with an ego bigger than his. Sparks are going to fly as they battle it out for the title of best bike builder in Europe.

4 years on the drawing board, 12 months to prepare, and just 2 days to put together, the story of its creation weaves together a sensational season of racing, revolutionary bike design, and the clash of two massive egos at the first ever European Biker Build Off.  A fitting finale to this season on Kings of Nitro.